If you’re an Internet marketer, you probably have an auto-responder or mailing list. You know or have heard “the money is in the list.”
You probably send emails to your subscribers and your customers on a regular basis. But, how well are those emails received?
If you send your subscribers the same kind of information for which they signed up, you won’t get many spam complaints.
On the other hand, if you sign them up with a free report and then proceed to send them nothing but advertising – especially frequent emails or unrelated advertising – I imagine that the spam complaints will flow freely.
The almost sole exception would be in Internet marketing, although some of the so-called gurus really push the limits with emails 3 to 5 times a week. Gimme a break!
A subscriber is someone who has granted you a privilege of sending them emails.
You may look at the subscription process as a fair trade, a free report for a multitude of emails containing nothing but ads. The subscriber, on the other hand, may see a person that tricked them into giving an email address for spamming.
A subscriber signs up for an email newsletter or for your auto-subscriber, not to get advertising, but to get information. Their perception of you will make you successful or not.
The second problem is that this is a world of information overload.
if you emails are full of noise, they’re quickly deleted even if opened. If the signal to noise ratio is high, the subscriber stays subscribed and often will take your advice or buy the product.
You can turn good emails into “noise” by emailing your subscribers too frequently – even if you’re providing content.
You don’t want an email every other day from your brother or sister, so why do you think a potential customer might want an email from you every other day.
Think about what your subscribers want.
Respect your subscribers and they’ll respect you – and that’s the first step in getting them to buy from you.
