Your business resides on your web site — it’s like the headquarters of an off-line company. Therefore, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
Reduce the number of images on your website. They make your site load more slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize it using an image editing program so that it has a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too large. If a block of text that is too large, your visitors will skim over the content — or worse, skip over your content.
Make sure your web site complies to HTML and CSS web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
Don’t create your web site with Adobe Flash, or at least not entirely with Adobe Flash, if you want the search engines like Google, Yahoo and MSN to be able to index your pages. The search engines can not read Adobe Flash.
Use CSS to style your page content. You can save yourself a lot work by styling all elements on your website in one step.