If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine.
No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Consider carefully before you sign up for automatic submission of your website to hundreds of search engines. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
Before you begin to submit your website to search engines, ensure that your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content.
Don’t submit websites that are incomplete.
While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and
contact information of your business.
Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors.
One important factor to remember while submitting site is to include a site map of your
website which makes the crawling easy for the web robots.
Site maps come in two basic varieties. First, there’s the web page that has links to each web page on the site. This kind of site map can be used by search engines and by real people, too. The other kind of site map is the new XML-formatted sitemap file that Google, Yahoo and MSN/Live use.
Search engines like Google may eventually spider a web site, but they get a big step forward when you feed them the map. At that point, whether they index all the pages depends on what they think of your content.
