Web Advertising - Pay-Per-Click

October 31, 2006 | Leave a Comment

If you’re selling products, whether on the web or in brick-and-mortar stores, you need to be advertising your business and products on the web.

The most prominent system is Google’s Adwords, which allows you to select whether to you want to advertise in search results or on web sites or both.

The main competing product is the older Yahoo Sponsored Search, formerly known as Overture. List your site with Yahoo! Sponsored Search and your business could be at the top of search results on Yahoo! or Alta Vista.

Posted by Terry Stockdale | Filed Under Advertising, Adwords, Monetizing Your Site, Traffic & Linking, Yahoo Publisher Network 

Free Web Advertising

October 31, 2006 | Leave a Comment

One of the best ways to get traffic to your site is by your site more visible in the search engines. And, you know search engines love blogs…

If you know how to use blogs you can easily get more traffic to your website just by posting your keywords in the title and having your blogs indexed.

If you are looking to kill 2 birds with one stone, you can advertise for free on a new BLOG that actually allows you to place your ads for free on their site.

The reason this is good is because you get all the benefits of placing your ads on a BLOG and you get to advertise for free.

Most people would look at this as a no brainer. Although most webmasters do not like people to advertise on their blogs, this particular site was made just for that.

It is free to join and people are flocking to this service to drive to their sites in just days by simply posting one little ad on its home page.

If you want to increase your site traffic (and profits, if you are profit-focused), you should look into this free advertising opportunity. I’m using it…

Posted by Terry Stockdale | Filed Under Advertising, SEO, Traffic & Linking 

Email Address on the Web?

October 30, 2006 | 2 Comments

Do you post your email address on your web site?

Almost all of us do — we almost have to do this — but that makes it easily harvestible by spammers’ spiders.

There are some tricks you can use to make your email address available to visitors but not for the robot spiders…

First, you can use one of several JavaScript encryption systems. These are designed to have your encrypted email address within the JavaScript, but to use the visitor’s web browser to decode and display the address.

This works fine when the user has JavaScript turned on… but doesn’t work at all if she has turned off JavaScript (ActiveScript in Internet Explorer) for security reasons.

The second method is the one that I normally use — it’s called Spam-me-not. Although the web page says that it uses JavaScript, it really doesn’. It simply encodes the individual characters of the email address into mixed decimal and hexadecimal HTML character codes.

For example, the character “t” can be coded as “t” or as “t” or as a “t” — and the web browser will understand, decode and display a “t” character.

Fortunately, for now, the spiders aren’t that smart…

Posted by Terry Stockdale | Filed Under Advertising, Affiliate Marketing, Blogs, HTML, Traffic & Linking, Usability, Visitor Experience 

The New Chitika ShopCloud$ Ad System

October 28, 2006 | 1 Comment

Chitika has a new advertising product for web site publishers to use. I just found out about it recently and wanted to become a beta tester — but, even better, it’s been released to eMiniMalls publishers for use on their sites. It’s called ShopCloud$, and it is a neat, new interactive tool for Chitika affiliate advertisers.

ShopCloud$ is an advertising system based on keyword “tags.” When a visitor clicks on a keyword, they are taken to a related set of merchant listings.

This is what a ShopCloud$ looks like:

It’s easy to pick from the many pre-defined sets of keywords. Want keywords that are PC Notebook related, pick the Category Hint “PC Laptops.” In addition to the predefined sets for specific categories of words,there’s another called “Seasonal Specials” for popular items.

Of course, we also have plenty of control over the colors used in the ads we display, so we can blend them into our sites.

The great thing about Chitika eMiniMalls (their other advertising system) is that, as publishers, we can define our own keywords for the ads. Well, we can do that for ShopCloud$, too!

I’m using them on my Computer for Christmas site to show tagged clouds for desktop computers, notebook computers, graphics cards, sound cards and software.

Sign up to become a Chitika publisher here

Posted by Terry Stockdale | Filed Under Advertising, Blogs, Chitika, Monetizing Your Site, Visitor Experience 

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