Submitting Your Website to Search Engines

May 15, 2007 | By Terry Stockdale | In SEO, Search Engine Optimization, Traffic & Linking 

If you have a web-based business or if a significant portion of
your business is done on the web through your website, then the
best advertising and marketing is done by submitting to a search
engine.

No amount of press release, newspaper or radio ad, banner
ad, spam email or newsletter will achieve the same results,
although, maybe effective in a small proportion.

Consider carefully before you sign up for automatic submission of your
website to hundreds of search engines. The best way to submit your website for search engine
ranking and inclusion is to do it yourself or to hire an expert
to do it manually, by contacting the search engine companies and
directories.

Before you begin to submit your website to search engines, ensure that
your websites are thoroughly designed to the professional quality
using the right key words, good graphics and pictures and the
relevant content.

Don’t submit websites that are incomplete.

While submitting to a search engine, make sure to provide
information about your website, keywords and any other
information that may be pertinent, including the name and
contact information of your business.

Mere submission to search engine companies does not guarantee
that your site would be immediately listed and the ranking will
be high. Because there are thousands of new websites coming up
every day and it may take quite sometime before they take up
your site for review by human editors.

One important factor to
remember while submitting site is to include a site map of your
website which makes the crawling easy for the web robots.

Site maps come in two basic varieties. First, there’s the web page that has links to each web page on the site. This kind of site map can be used by search engines and by real people, too. The other kind of site map is the new XML-formatted sitemap file that Google, Yahoo and MSN/Live use.

Search engines like Google may eventually spider a web site, but they get a big step forward when you feed them the map. At that point, whether they index all the pages depends on what they think of your content.

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