Improve Usability of Your Website

No matter how brilliant your website design is, if your visitors have trouble reaching your content, then your site then your site is as useful as an empty shell.

Here are some usability tips to improve the design of your website to ensure it serves its functions optimally:

First, check the typography of your content

If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be.

Second, make sure the font size of your text is big enough to read easily

Some sites have 10-pixel-tall text in Verdana font. While that may look neat and tidy, you have to really strain your eyes to read the actual text.

On the other hand, usability studies have shown that visitors actually read smaller fonts more carefully, while they will skim over large fonts to see if there is any “good” content.

Third, make it easy for visitors to find content that they want on your site

You may have dozens, hundreds or thousands of articles on your site. If a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle.

Whether you use an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Fourth, ensure that your site loads fast if you do not want to lose visitors

Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online

There is nothing more effective in tarnishing your professional image than broken links, so be very careful about them.

Recommended Resource: Don’t Make Me Think

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